visit website
Get Started
Growth Infrastructure Proposal
Ads, Funnel System & Internal Automations
Created for Shiko Martin
Objective
Build a predictable inbound growth engine that replaces referral dependency, increases qualified demand, and allows you to scale without operational overload.
This engagement is structured as an initial build + ongoing monthly management. Growth systems are not "set and forget." They require consistent optimization, refinement, and strategic adjustment to deliver compounding results. The difference between stagnant campaigns and breakthrough growth lies in ongoing intelligence—monitoring lead quality, eliminating friction, and scaling what works while cutting what doesn't.
What This Covers (All Options)
Regardless of which option you choose, every engagement includes the essential components needed to build, launch, and maintain a high-performing growth system. These aren't add-ons or extras—they're the non-negotiables that separate campaigns that plateau from systems that scale.
Paid Ads Management
Strategic campaign development, creative testing, audience targeting, bid optimization, and continuous performance improvement across Meta platforms.
Funnel Performance Monitoring
Real-time tracking of conversion rates, drop-off points, user behavior, and revenue attribution to identify bottlenecks and opportunities.
Lead Quality Improvement
Ongoing qualification logic refinement, messaging alignment, and targeting adjustments to increase the percentage of high-intent, ready-to-buy prospects.
Automation Tuning
Continuous optimization of follow-up sequences, nurture campaigns, and internal workflows to maximize engagement and minimize manual work.
Tracking & Reporting
Comprehensive analytics setup, conversion tracking implementation, and monthly performance reports with actionable insights and strategic recommendations.
This comprehensive approach ensures your growth system doesn't just launch—it evolves, improves, and delivers increasing returns over time. Every optimization is driven by data, every adjustment informed by real conversion patterns, and every strategic shift designed to improve your ROI and reduce operational burden.
90-Day Growth Roadmap
Build → Launch → Scale
Sustainable growth doesn't happen overnight. It requires a methodical, phase-based approach that builds the right foundation before introducing traffic, validates assumptions before scaling spend, and optimizes relentlessly based on real market feedback.
This 90-day roadmap breaks down exactly what happens in each phase, why it matters, and what outcomes you can expect. Each phase builds on the previous one, creating a compounding effect that delivers increasingly efficient results as the system matures.
Most businesses fail at growth because they skip straight to traffic without building the infrastructure to handle it. This roadmap ensures you avoid that costly mistake—building intelligently, launching strategically, and scaling with confidence.
Phase 1
Days 1–30: Foundation & Architecture
Build the engine correctly
The first 30 days are all about laying the groundwork for sustainable, scalable growth. This is where strategy meets infrastructure—where we define exactly how your growth system will operate, what it will optimize for, and how it will deliver qualified leads without creating operational chaos.
During this phase, we conduct a comprehensive growth audit to identify positioning gaps, offer misalignment, and conversion bottlenecks. We finalize your funnel architecture, mapping every step from initial ad exposure to qualified booking. Qualification logic is defined to ensure only serious prospects consume your time, while automated follow-ups nurture everyone else.
We also build your complete ad strategy and messaging framework, ensuring every campaign speaks directly to your ideal customer's pain points and desired outcomes. Core automations are mapped to eliminate manual work, and comprehensive tracking is installed so we can measure everything that matters.
Focus Areas
Key Deliverables
  • Growth audit with documented insights
  • Finalized funnel architecture
  • Qualification logic framework
  • Ad strategy & messaging guide
  • Automation workflow maps
  • Analytics & tracking implementation
Outcome
A clear growth blueprint with zero guesswork. Your system is designed before any traffic is scaled.
Strategy
Infrastructure
Control
Phase 2
Days 31–60: Launch & Optimization
Turn the system on
Focus Areas
What's Happening
This is where your system comes alive. Ads go live across Meta platforms, your funnel begins converting traffic into qualified leads, and automated follow-ups engage prospects without requiring your manual intervention.
Every lead interaction generates valuable data. We monitor lead quality metrics to ensure we're attracting the right audience, identify drop-off points where prospects lose interest, and calculate cost per qualified lead to optimize your advertising efficiency.
Key Activities
  • Campaign launch across Meta platforms
  • Funnel activation and lead flow initiation
  • Automated follow-up sequences triggered
  • Real-time performance monitoring
  • Early optimization based on conversion data
  • Lead quality assessment and targeting refinement
  • Funnel friction point identification
  • Cost-per-lead analysis and bid adjustments
Outcome
Predictable inbound activity with full visibility into performance. Manual work is immediately reduced as automations handle routine follow-up.
Live Traffic
Real Data
Refinement
Phase 3
Days 61–90: Scale & Leverage
Increase volume without stress
Efficiency
Volume
Control
By day 61, you have enough data to make intelligent scaling decisions. This phase is about leveraging what's working, eliminating what's not, and adding sophistication to the system to handle increased volume without creating operational burden.
Winning ad campaigns are scaled strategically—increasing budgets where ROI is proven, expanding to new but similar audiences, and testing additional creative variations. Underperforming elements are cut ruthlessly to improve overall efficiency. Advanced automations are layered in to handle higher lead volume, tighten follow-up sequences for maximum engagement, and provide clearer pipeline visibility.
The result is a growth system that operates with increasing efficiency. You're having higher-quality conversations with prospects who are pre-qualified and ready to buy. Close rates improve because the funnel filters out tire-kickers. And most importantly, your time is freed up to focus on delivery and strategic decisions rather than lead generation logistics.
Key Achievements
  • Proven campaigns scaled for increased reach
  • Low-performing elements eliminated
  • Advanced automation workflows deployed
  • Follow-up sequences optimized for conversion
  • Pipeline visibility and forecasting improved
  • Founder time reclaimed from manual tasks
Higher quality conversations. Better close rates. Growth without operational overload.
What This Sets Up Long-Term
The 90-day roadmap isn't just about getting leads in the door. It's about building a foundation that supports sustainable growth for years to come. Once this system is operational, you have infrastructure that compounds in value over time.
Predictable Inbound Demand
No more feast-or-famine cycles dependent on referrals or your personal network. You control the volume dial, scaling up when you have capacity and optimizing efficiency when you need to stabilize.
Fewer Manual Tasks
Automation handles the repetitive work—lead capture, qualification, follow-up, nurture sequences, and scheduling. Your team focuses on conversations that matter, not administrative busy work.
Scalable Systems
Everything is built to grow with you. Adding more traffic doesn't break the business. The infrastructure is designed to handle 10× the volume without requiring 10× the team.
Confidence to Grow
You know the numbers. You understand the cost to acquire a customer, the conversion rates at each stage, and the ROI of every dollar spent. Growth becomes a strategic decision, not a hopeful gamble.
This is what separates businesses that plateau from those that scale. It's not about working harder—it's about building systems that leverage technology, automation, and strategic optimization to create leverage. With this foundation in place, growth becomes predictable, manageable, and profitable.
What to Expect
How This Usually Feels
Understanding the emotional journey of building a growth system helps set realistic expectations and prevents premature optimization or panic during the natural learning phases.

This progression is normal. It's how sustainable growth is built. Quick wins fade fast. Proper infrastructure compounds over time.
The Goal
Not just more leads. But a system you can rely on.
The objective isn't to flood your calendar with unqualified prospects who waste your time. It's to create a predictable, scalable engine that delivers a consistent stream of high-intent buyers who are pre-sold on your approach and ready to engage seriously.
This means you spend less time chasing leads and more time serving clients. It means you can forecast revenue with confidence because you understand your lead economics. It means growth doesn't require heroic effort—it's built into the operating system of your business.
When the system is operating properly, growth feels effortless. Not because it's easy, but because the hard work is done by infrastructure, automation, and strategic optimization rather than your personal hustle. That's the difference between building a business and building a machine.
1
Weeks 1–3
Things feel quieter while the foundation is built. No immediate lead flow, but critical infrastructure is being put in place. This investment pays dividends for months to come.
2
Weeks 4–6
Activity increases and patterns begin to emerge. You're seeing real leads, gathering conversion data, and identifying what resonates with your target audience. Early optimizations improve performance.
3
Weeks 7–12
Confidence grows as the system stabilizes. You have predictable lead flow, improving conversion rates, and clear visibility into your growth metrics. The machine is humming.
Investment Options
Growth is not about more leads. It's about building a system that can handle them.
This is not about running ads. It's about building an engine that compounds. The difference between these options isn't just scope—it's the level of sophistication, strategic support, and growth velocity you're targeting.
Each option is designed for a specific business stage and growth objective. Option 1 rebuilds the foundation before pushing volume—perfect if you're under $15K/month and need structure. Option 2 scales aggressively while maintaining control—ideal if you're ready for 2–3× growth. Option 3 provides founder-level strategic partnership—built for ambitious leaders targeting exponential expansion.
Choose based on where you are now and where you need to be in six months. All options include the core growth infrastructure. The differences lie in sophistication, support intensity, and strategic involvement.
Option 1
Growth Foundation
Rebuild the engine before pushing scale
Designed for businesses under $15K/month that need structure before volume. This option focuses on building the essential infrastructure to support predictable inbound growth without overwhelming your current operations.
What's Included
  • Ads strategy + initial campaigns (Meta or LinkedIn platforms)
  • Complete funnel build (landing page + qualification + scheduling)
  • Core automations for lead capture, email/SMS follow-up, and pipeline visibility
  • Conversion tracking & analytics setup
  • Monthly optimization & performance reporting
Timeline & Commitment
  • Build & launch: 3–4 weeks
  • Minimum engagement: 3 months
Best For
Founders who want predictable inbound leads without chaos. You're building the foundation for scale, establishing the systems that will support future growth, and creating the operational infrastructure to handle increasing demand.
Investment
$2500
Setup Fee
One-time investment
$2500
Monthly Management
Ongoing optimization

Ad Spend: Paid directly by client. Recommended starting budget: $1,000–$2,000/month for optimal testing and data collection.
This investment gets you off the referral-only treadmill and onto a scalable growth path. You'll have a system that generates qualified leads consistently, automations that handle follow-up, and clear visibility into what's working.
Option 2
Scale System
Increase volume with control and intelligence
Built for aggressive growth with safeguards in place. This option adds sophisticated automation, expanded testing capabilities, and weekly optimization to support higher lead volume without operational breakdown.
Everything in Growth Foundation, Plus:
Expanded Ad Testing
Creative iteration, audience expansion, and multi-variant testing to identify highest-performing campaigns faster.
Advanced Qualification Logic
Sophisticated filtering to ensure only high-intent prospects reach your calendar while others enter nurture sequences.
Enhanced Automations
Missed-call text back, multi-step follow-ups, re-engagement sequences, and AI-assisted first-touch (optional).
Weekly Optimization
More frequent performance reviews and adjustments to maximize efficiency and ROI as you scale.
Timeline & Commitment
  • Build & launch: 4–5 weeks
  • Minimum engagement: 4 months
Investment
$5500
Setup Fee
One-time
$2500
Monthly
Management

Ad Spend: Paid directly by client. Recommended: $2,500–$5,000/month.
Best For
Teams ready to scale inbound demand without hiring ahead of revenue. You're prepared for higher volume and need the automation sophistication to handle it efficiently.
Option 3
Advisory + Build (Premium)
Founder-level growth partnership
For founders who want a strategic operator, not just execution. This is comprehensive growth leadership—someone who thinks about your business like you do, but brings specialized expertise in scalable acquisition systems.
Everything in Scale System, Plus:
  • Growth architecture & strategic prioritization
  • Regular founder advisory calls for alignment
  • Funnel & ad strategy refinement as you evolve
  • Sales process alignment & conversion optimization
  • Ongoing system redesign as your business scales
  • Priority support for rapid issue resolution
Timeline & Commitment
  • Build & launch: 4–6 weeks
  • Minimum engagement: 6 months
Best For
Founders targeting 2×–3× growth who want leverage and clarity. You need a growth partner who understands strategy, not just tactics—someone who can help you see around corners and make better decisions faster.
Investment
$7500
Setup Fee
One-time investment
$4000
Monthly Management
Ongoing partnership

Ad Spend: Paid directly by client. Flexible budget based on growth goals and current revenue.
This is for founders who recognize that growth expertise is a leverage point. You get strategic guidance, execution excellence, and a partner who's invested in your long-term success—not just monthly deliverables.
How Success Is Measured
Cost Per Qualified Lead
Tracking acquisition efficiency and optimizing for the lowest cost per high-intent prospect.
Show-Up Rate
Measuring the percentage of booked calls that actually happen—a key indicator of lead quality.
Lead-to-Revenue Conversion
Ultimate success metric: how many leads become paying customers and what their lifetime value is.
Time Saved
Quantifying the operational hours reclaimed through automation and better qualification.
Scalability
Ensuring you can increase lead volume without proportional increases in cost, chaos, or team size.
When you're ready to start, click below.